Impact of Online Trade and Covid-19 on Consumer Behaviour in Covid-19: Evidence from Bank Employees

Abstract

This research documented the influence of Covid-19 and Online Trade on consumer behaviour in Pakistan. COVID-19 significantly impacts communal health and creates rapid variations in lifestyle, social isolation, and household segregation, with societal and economic effects. This specifies that the country's economic growth in the country has declined. Data is collected through a questionnaire using Google forms from bank employees in Pakistan. SPSS is employed to analyse the data. Results showed a significant and positive relation between online trade and consumer behaviour. It is also revealed that Covid-19 has a negative but significant impact on consumer behaviour. The outcome displays that China is a major producer, and substantial industrial numbers are closed

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