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Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Authors
Daniel Böger
Reinhold Decker
Jan Klostermann
Anja Plumeyer
Publication date
1 January 2018
Publisher
Abstract
Klostermann J, Plumeyer A, Böger D, Decker R. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. Vol 29. 2018: DS19-DS20
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Publications at Bielefeld University
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Last time updated on 09/07/2019