Combining Visual and Textual User-Generated Content to Capture Brand Perceptions

Authors
Publication date
1 January 2018
Publisher

Abstract

Klostermann J, Plumeyer A, Böger D, Decker R. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. Vol 29. 2018: DS19-DS20

    Similar works

    Full text

    thumbnail-image

    Available Versions

    Publications at Bielefeld University

    redirect
    oaioai:pub.uni-bielefeld.de:29196...
    Last time updated on 09/07/2019