menggunakan website UniPin. Penelitian ini menggunakan metode pengumpulan data descriptive research dan cross sectional design. Sumber data yang digunakan adalah dengan menyebar kuesioner secara online dan offline. Landasan teori yang digunakan adalah Perceived Ease of Use,Perceived Usefulness,Structural Assurance, Ubiquity, Trust dan Usage Intention

Devvy Gunawan, Tjoeng

UMN Knowledge Center

                   Hak cipta dan penggunaan kembali:  Lisensi ini mengizinkan setiap orang untuk menggubah, memperbaiki, dan membuat ciptaan turunan bukan untuk kepentingan komersial, selama anda mencantumkan nama penulis dan melisensikan ciptaan turunan dengan syarat yang serupa dengan ciptaan asli.     Copyright and reuse:  This license lets you remix, tweak, and build upon work non-commercially, as long as you credit the origin creator and license it on your new creations under the identical terms.                     Perpustakaan Univeristas Multimedia Nusantara ANALISIS PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, STRUCTURAL ASSURANCE, UBIQUITY, DAN TRUST TERHADAP USAGE INTENTION TELAAH PADA WEBSITE UNIPIN       SKRIPSI Diajukan sebagai Syarat untuk Memperoleh Gelar Sarjana Ekonomi (S.E.)     Nama : Devvy Gunawan NIM 00000011231 Fakultas : Bisnis Program Studi : Manajemen      UNIVERSITAS MULTIMEDIA NUSANTARA TANGERANG 2020 ii  LEMBAR PENGESAHAN LAPORAN SKRIPSI ANALISIS PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, STRUCTURAL ASSURANCE, UBIQUITY, DAN TRUST TERHADAP USAGE INTENTION TELAAH PADA WEBSITE UNIPIN  Oleh:   Nama  : Devvy Gunawan NIM  : 00000011231 Fakultas  : Bisnis Program Studi : Manajemen   Tangerang, 15 Juni 2020 Ketua Sidang,                         Penguji,         (Nosica Rizkalla, S.E., M.Sc., CBO)    (Purnamaningsih, S.E.,M.S.M)               Pembimbing,                           Ketua Program Studi Manajemen,     (Trihadi Pudiawan Erhan, S.E., M.S.E.)     (Dr. Mohammad Annas, S.Tr.Par., M.M., CSCP)      iii  KATA PENGANTAR   Puji syukur saya panjatkan kepada Tuhan karena atas penyertaan- NYA skripsi dengan judul  “ANALISIS  PENGARUH  PERCEIVED  EASE OF USE, PERCEIVED USEFULNESS, STRUCTURAL ASSURANCE, UBIQUITY, DAN TRUST TERHADAP USAGE INTENTION TELAAH PADA WEBSITE UNIPIN” ini dapat saya selesaikan tepat pada waktunya. Skripsi ini jauh dari kata sempurna, tetapi  saya  mengerjakan  dengan semaksimal mungkin. Skripsi  ini  dibuat  untuk  memenuhi syarat   memperoleh   gelar Sarjana Ekonomi  (S.E.)  pada  Universitas  Multimedia  Nusantara.  Penulis  juga ingin mengucapkan terima kasih kepada semua pihak  yang  telah membantu kelancaran dalam penulisan laporan kerja magang ini, kepada: 1. Tuhan Yang Maha Esa atas berkat dan penyertaan-NYA penulis dapat menyelesaikan skripsi ini  dengan  tepat waktu. 2.  Bapak Trihadi Pudiawan Erhan, S.E., MSE.   Selaku dosen pembimbing skripsi yang berkenan untuk membimbing,meluangkan waktu,  dan  mengarahkan penulis  sehingga  dapat  menyusun  skripsi   hingga selesai. 3.  Orang tua penulis serta saudara yang selalu memberi dukungan, doa, dan semangat sehingga penulis mampu menyelesaikan skripsi dengan tepat waktu. 4. Bapak Dr. Mohammad Annas S.Tr.Par., M.M, CSCP selaku Ketua Program Studi Manajemen Universitas iv     v        vi  ABSTRAK   UniPin merupakan startup pembayaran asal Indonesia berupa website  yang bertujuan untuk memudahkan gamer dalam bertransaksi dalam game online.  Penelitian  ini   bertujuan   untuk   menganalisis   dan    menjelaskan hubungan dari perceived ease of use, perceived usefulness, structure assurance, dan ubiquity terhadap usage intention pelanggan dalam menggunakan website UniPin. Penelitian ini menggunakan metode pengumpulan data descriptive research dan cross sectional design. Sumber data yang digunakan adalah dengan menyebar kuesioner secara online dan offline. Landasan teori yang digunakan adalah Perceived Ease of Use,Perceived Usefulness,Structural Assurance, Ubiquity, Trust dan Usage Intention.    Kata Kunci: mobile payment, trust, structural assurane, user adoption. vii  ABSTRACT   UniPin is a payment startup from Indonesia consisting of a website intended to facilitate gamers in making transactions in online games. This research intend to analyze and explain the relationship of perceived ease of use, perceived usefulness, structure guarantees, and ubiquity of customer use intentions in using the UniPin website. This research uses descriptive data collection methods and cross- sectional design. The data source used is by distributing questionnaires online and offline. The theoretical basis used is Perception of Ease of Use, Perception of Use, Structural Guarantee, Ubiquity, Trust and Intention of Use.    Keywords: mobile payment, trust, structural guarantee, user adoption. viii  DAFTAR ISI KATA PENGANTAR ........................................................................................... iii LEMBAR  PERNYATAAN  TIDAK  MELAKUKAN PLAGIAT ..................... iv ABSTRAK .................................................................................................................... vi DAFTAR ISI ................................................................................................. viii DAFTAR GAMBAR ................................................................................................. xii DAFTAR TABEL ........................................................................................................... xiii BAB 1................................................................................................................ 1 1.1 Latar Belakang................................................................................ 1 1.2 Rumusan Masalah ........................................................................ 10 1.3 Tujuan Penelitian .......................................................................... 12 1.4 Batasan Penelitian ......................................................................... 13 1.5 Manfaat Penelitian ........................................................................ 14 1.5.1 Manfaat Akademis ................................................................... 14 1.5.2 Manfaat Praktis ........................................................................ 14 1.6 Sistematika Penulisan Skripsi ....................................................... 14 BAB II ................................................................................................................. 17 2.1 Tujuan Pustaka ............................................................................. 17 2.1.1 Website ........................................................................................ 17 2.1.2 Third Party Payment ................................................................ 18 2.1.3 Perceived Ease of Use .............................................................. 18 2.1.4 Perceived Usefulness ............................................................... 19 2.1.5 Structural Assurance ................................................................ 19 2.1.6 Ubiquity ................................................................................... 20 2.1.7 Trust ......................................................................................... 21 ix  2.1.8 Usage Intention ........................................................................ 22 2.2 Hipotesis Penelitian ...................................................................... 23 2.2.1 Pengaruh Perceived Ease of Use terhadap Trust ..................... 23 2.2.2 Pengaruh Perceived Usefulness terhadap Trust ....................... 23 2.2.3 Pengaruh  Ease of Use terhadap Perceived Usefulness ........... 24 2.2.4 Pengaruh  Structural Assurance terhadap Trust ...................... 24 2.2.5 Pengaruh Ubiquity terhadap Trust ........................................... 25 2.2.6 Pengaruh Trust terhadap Usage Intention ................................ 25 2.3 Model Penelitian ........................................................................... 26 2.4 Penelitian Terdahulu ..................................................................... 26 BAB III .................................................................................................................... 30 3.1 Gambaran Umum Objek Penelitian .............................................. 30 3.2 Jenis dan Desain Penelitian .......................................................... 30 3.2.1 Prosedur Penelitian .................................................................. 32 3.3 Ruang Lingkup Penelitian ............................................................ 33 3.3.1 Target Populasi ........................................................................ 33 3.3.2 Sampling Techniques ............................................................... 34 3.3.3 Sampling Size .......................................................................... 36 3.3.4 Identifikasi Variabel Penelitian ................................................ 36 3.3.5 Metode Pengumpulan Data ...................................................... 37 3.3.6 Metode Analisis Data .............................................................. 37 3.4 Definisi Operasional Variabel ................................................... 38 3.5 Teknik Analisis ............................................................................. 44 3.5.1 Uji Instrumen ........................................................................... 44 3.5.1.1 Uji Pre-test ......................................................................... 44 3.5.1.2 Uji Validitas ...................................................................... 44 x  3.5.1.3 Uji Reliabilitas .................................................................. 48 3.5.2 Metode Analisis Data dengan Struktural Equation Model ...... 48 3.5.2.1 Kecocokan Keseluruhan Model (Overall Model Fit) ........ 52 3.5.2.2 Kecocokan Model Pengukuran (Measurement Model Fit) 55 3.6 Model Pengukuran ........................................................................ 56 2. Perceived Usefulness ................................................................ 57 BAB IV .............................................................................................................. 57 4.1 Deskripsi Hasil Penelitian ............................................................ 60 4.2 Deskripsi Profil Responden .......................................................... 60 4.2.1 Profil Responden Berdasarkan Jenis Kelamin ......................... 60 4.2.2 Profil Responden Berdasarkan Usia......................................... 61 4.2.3 Profil Responden Berdasarkan Domisili .................................. 62 4.2.4 Profil Responden Berdasarkan Pekerjaan ................................ 62 4.3 Analisis Deskriptif ........................................................................ 63 4.3.1 Perceived Ease of Use .............................................................. 64 4.3.2 Perceived Usefulness ............................................................... 65 4.3.3 Structural Assurance ................................................................ 66 4.3.4 Ubiquity ................................................................................... 67 4.3.5 Trust ......................................................................................... 68 4.3.6 Usage Intention ........................................................................ 69 4.4 Hasil Analisis Data Structural Equation Model (SEM) ................ 73 4.5 Analisis Hubungan Kausal ............................................................ 84 4.6 Interpretasi Hasil .......................................................................... 87 4.7 Implikasi Manajerial ..................................................................... 90 BAB V ............................................................................................................ 94 xi  5.1 Kesimpulan ................................................................................... 94 5.2 Saran ............................................................................................. 96 xii  DAFTAR GAMBAR  Gambar  1.1 Pengguna  Internet di Indonesia ......................................................................................... 2  Gambar  1.2 Global Games Market 2019 ..................................................................................................... 4  Gambar  1.3 Presentase Permain di masing-masing Platform (2020) ................................................ 5  Gambar  1.4 Review Website UniPin ............................................................................................................ 9  Gambar 2.1 Model Penelitian ....................................................................................................... 26  Gambar 3.1 Logo UniPin ................................................................................................................... 30  Gambar 3.2 Klasifikasi Dalam Riset Pemasaran .......................................................................... 31  Gambar  3.3 Model Pengukuran Perceived Ease of Use ..................................................................... 57  Gambar  3.4 Model Pengukuran Perceived Usefulness ................................................................. 57  Gambar  3.5 Model Pengukuran Structural Assurance .................................................................. 58  Gambar  3.6 Model Pengukuran Ubiquity ..................................................................................... 58  Gambar  3.7 Model Pengukuran Trust ........................................................................................... 59  Gambar  3.8 Model Pengukuran Usage Intention ................................................................................. 59  Gambar  4.1 Presentase Responden Berdasarkan Jenis Kelamin ........................................................... 60  Gambar  4.2 Presentase Responden Berdasarkan Usia ........................................................................ 61  Gambar  4.3 Presentase Responden Berdasarkan Domisili .............................................................. 62  Gambar 4.4 Presentase Responden Berdasarkan Pekerjaan ......................................................... 63  Gambar  4.5 Path Diagram Standardized Loading PEOU ............................................................. 76  Gambar  4.6 Path Daigaram Standardized Loading PU ............................................................ 77  Gambar  4.7 Path Diagram Standardized Loading  Structural Assurance ..................................... 78  Gambar  4.8 Path Diagram Ubiquity ...................................................................................................... 79  Gambar 4.9 Path Diagram Trust ................................................................................................... 80  Gambar  4.10 Path Diagram Usage Intention ........................................................................................ 81  Gambar  4.11 Model Path Diagram Standardized Solution .............................................................. 82 Gambar  4.12 Path Diagram T-Value ..................................................................................................... 84 xiii  DAFTAR TABEL Tabel 2.1 Penelitian Terdahulu .......................................................................................................... 26 Tabel 3.1 Tabel Operation .................................................................................................................. 39 Tabel 3.2 Perbandingan Ukuran Goodness of Fit Absolute Fit Measure ....................................... 53 Tabel 3.3 Perbandingan Ukuran Goodness of Fit Incremental Fit Measure .................................. 54 Tabel 3.4 Perbandingan Ukuran Goodness of Fit Parsimonius Fit Measure.................................. 55 Tabel 4.1 Inteval Kelas ................................................................................................................. 64 Tabel 4.2 Penelitian Responden Terhadap Variabel Perceived Ease of Use ..................................... 64 Tabel 4.3 Penelitian Responden terhadap Variabel Perceived Usefulness .................................... 65 Tabel 4.4 Penilanian Responden terhadap Variabel Structural Assurance .................................... 66 Tabel 4.5 Penilaian Responden terhadap Variabel Ubiquity ............................................................. 67 Tabel 4.6 Penilaian Responden terhadap Variabel Trust ............................................................... 68 Tabel 4.7 Penilaian Responden terhadap Variabel Usage Intention ................................................... 69 Tabel 4.8  Uji Validitas Pre-test.................................................................................................... 71 Tabel 4.9 Uji Reliabilitas .................................................................................................................... 72 Tabel 4.10 Hasil Analisi Model Absolute Fit Measure ................................................................. 73 Tabel 4.11 Hasil Analisi Model Incremental Fit ............................................................................... 74 Tabel 4.12 Hasil Analisi Model Parsimonius Measure ................................................................. 74 Tabel 4.13 Analisi Reabilitas Variabel PEOU .............................................................................. 76 Tabel 4.14 Analisi Reabilitas Variabel PU ............................................................................. 77 Tabel 4.15 Analisis Reabilitas Variabel Stuctural Assurance ........................................................ 78 Tabel 4.16 Analisis Reabilitas Variabel Ubiquity ................................................................................ 79 Tabel 4.17 Analisis Reabilitas Variabel Trust ............................................................................... 80 Tabel 4.18 Analisis Reabilitas Variabel Usage ............................................................................. 81 Tabel 4.19 Uji Validitas Measurement .............................................................................................. 82 Tabel 4.20 Hasil Analisis Struktural Model .......................................................................................... 85 

Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Structural Assurance, Ubiquity, dan Trust Terhadap Usage Intention Telaah pada Website Unipin

https://kc.umn.ac.id/13217/1/HALAMAN_AWAL.pdf

Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Structural Assurance, Ubiquity, dan Trust Terhadap Usage Intention Telaah pada Website Unipin

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