In camera trap studies, attractants may be used to increase detection probabilities of wildlife, which may help to improve estimates of abundance and occupancy. Using a semi-experimental approach, we investigated if a commercial, strawberry scented lure increased detection probability and visiting time duration in red fox Vulpes vulpes, and the potential reasons for variation in these parameters. In September 2020, within the Stelvio National Park, central Italian Alps, 32 camera sites were randomly assigned to 4 different treatments: 8 to commercial lure, the target of our investigation; 8 to orange aroma, to test for the "curiosity" effect; 8 to cat kibble, to test for the "likability" effect; 8 to camera trap only, the control test. Detection probability and duration of visiting time were estimated using hurdle negative binomial regression models. Daily detection probability was significantly higher with lure (0.078), orange aroma (0.086), kibble (0.075) than with camera trap only (0.031); in the first day after treatment, the time an animal spent in front of the cameras significantly increased with orange aroma (16.61 s) and kibble (33.78 s) compared to lure (9.97 s) and camera trap only (0.38 s). Our results support the use of lures to improve detection probability and visit duration in red fox, but we could not disentangle the drivers of increased parameter estimates. When consumable costs are considered, the use of the commercial strawberry scented lure does not appear justified for both detection probability and visit duration, and cheaper alternatives may be preferable
