We present a method for decision making by using induced aggregation operators. This method is very useful for business decision making problems such as product management, investment selection and strategic management. We introduce a new aggregation operator that uses the induced ordered weighted averaging (IOWA) operator and the weighted average in the adequacy coefficient. We callit the induced ordered weighted averaging weighted averaging adequacy coefficient (IOWAWAAC) operator. The main advantage is that it is able to deal with complex attitudinal characters in the aggregation process. Thus, we are able to give a better representation of the problem considering the complex environment that affects the decisions. Moreover, it is able to provide a unified framework between the OWA and the weighted average. We generalize it by using generalized aggregation operators, obtaining the induced generalized OWAWAAC (IGOWAWAAC) operator . We study some of the main properties of this approach. We end the paper with a numerical example of the new approach in a group decision making problem in strategic managemen
