Analisis Swot Keberhasilan USAha Kampus Loundry Mahasiswa Penerima Pmw Untan Pontianak

Abstract

This study aims to find out information about Business Success Student Laundry Campuss Receiver PMW Untan Pontianak. The problem in this research is "How anlisis SWOT Business Success Campuss Laundry Receiver PMW Untan Pontianak Students Can Succeed." The object of this research is an attempt laundry campuss run by students receiving PMW Untan Pontianak. Forms of research used in this research is descriptive qualitative research method. Data collection techniques used in this research is direct observation techniques, direct communication techniques, techniques of documentary studies, data collection tool used was the observation guide, wawncara guide, and a record sheet. Data processing techniques used in this study using SWOT analysis. The study states that the strength (strengh) which supports the laundry campuss business success is the location being in an environment that many students require laundry services, the availability of adequate water for maximum cleaning results, has a service wash '. Weakness (Weakness) is a business owner who rarely directly on the site supervising cause lack of discipline of employees, there is no strict sanctions against employees who do not discipline, shuttle service is not exhaustive. The chances (Opportunity) is the location of laundry campuss located around the student environment, an affordable price for students. The challenge (threats) is a consumer of clothing that can be rubbed and stretched the reason for the dissatisfaction of consumers, employees who lack discipline in work