Penerimaan Informasi Dampak Penambangan Pasir Bagi Kerusakan Lingkungan Hidup di Kalangan Penambang Pasir Ilegal di DAS Jeneberang Kabupaten Gowa

Abstract

Illegal mining has been disturbing residents, its consequences such as damage to buildings , damage to land and as well as the threat of landslides . This study aims to determine how the process of receiving information in the sand miners on the impact of mining activities on the environment in the watershed Jeneberang Gowa . The method used in this research is descriptive qualitative , observation and interviews with respondents directly to key informants consisting of 6 -party BLHD Gowa and 2 representatives of the illegal miners who are still active and is no longer active . Selects respondents intentionally ( purposive ) with predetermined criteria . Data were analyzed based on the Elaboration Likelihood Theory of Richard Petty and John T. Cacioppo . Based on the research results , admission information among miners became a boomerang attributed to the weak argument given the BLHD . Weak arguments given to the audience with high motivation in elaborating the message will turn on the rejection message is given so persuasive attitude change is difficult to achieve . This study suggests that the delivery of information about environmental damage through persuasive message carried Regional Environmental Agency to the miners do not achieve the goal of changing the behavior of the miners to stop illegal mining and the need to take into account the credibility of the communicator and the audience trust the communicator, as well as strength message in the process of providing information