AN INTEGRATED FRAMEWORK FOR QUALITY EVALUATION OF FRUITS AND VEGETABLE STORE LOCATED IN THE SUPERMARKET UNDER UTOPIAN ENVIRONMENT

Abstract

Customer satisfaction depends on the availability of different varieties of fruits and vegetables in a supermarket store as well as the quality of this supermarket store for fruits and vegetables. The store may contain different variety of fruits and vegetables in a utopian environment. Apart from this, there are several quality parameters of a fruits and vegetable store. The quality evaluation of fruits and vegetable stores located in a supermarket is a big challenge for managerial personnel. Here, a quality evaluation framework is proposed for the fruits and vegetable store. The committee of experts identifies and finalizes the quality evaluation parameters through a brainstorming session. Fuzzy AHP is used to calculate the weights of evaluation parameters. A fuzzy TOPSIS generally ranks for the alternative stores. An improved fuzzy TOPSIS, which is named fuzzy k-TOPSIS, is proposed here to evaluate the quality of fruits and vegetable stores located in a supermarket. The fuzzy k-TOPSIS will provide rank as well as classification of the alternatives. A numerical example is demonstrated for a better understanding of the proposed framework