The technology of voice input of commands or voice search of objects in an online environment creates a new field for its application for the purpose of e-commerce. This allows the user to set search parameters and run commands using their voice in a new hands-free way. The main idea of this article is to conceptualize the essence of voice commerce (VC) and its features, benefits and disadvantages as an approach to search for consumer products and their purchase over the Internet using the technology of voice control of smart personal devices. The work presents data on the progress in the spread of the use of voice search technologies in commercial exchange and the main prerequisites for the popularization of voice commerce in modern retailing
