Enhancement of heat transfer over a cylinder shaped thermal energy storage filled by paraffin E53 by use of longitudinal rectangular copper fins was analyzed. The thermo-physical features of the storage material are determined in separate experiments and implemented to FLUENT software over user defined function. Advanced thermal storage geometry comprehension and optimization required introduction of a parameter suitable for the analysis of heat transfer enhancement, so the ratio of heat transfer surfaces as a factor was proposed and applied. It is revealed that increase of the ratio of heat transfer surfaces leads to the decrease of melting time and vice versa. Numerical analysis, employing the 3-D model built in Ansys software, observed storage reservoir geometries with variable number of longitudinal fins. The adjusted set of boundary conditions was carried out and both written in C language and implemented over user defined function in order to define variable heat flux along the height of the heater. The comparison of acquired numerical and experimental results showed a strong correlation. Experimental validation of numerical results was done on the real thermal energy storage apparatus
