Culture was not always considered a relevant area of study for economics. It started being important in the 1960s when resources became scarce and the choices of what to finance started to be questioned. From the viewpoint of economy, in some regions, the cultural sector exhibits impacts at a higher rate than the rest of the economy. One of the impacts is the performance of the variable “employment” and its multiplier effects. In fact, the different segments that constitute the sector of creative economy offer several different possibilities to develop highly skilled activities. By using primary data from the Ministry of Labor and Employment (MTE)/Annual Social Information Report (RAIS)/General Registry of Employed and Unemployed Individuals (CAGED), the aim of this paper is to discuss the importance of the activities that comprise the creative industries, with a specific focus on the State of Rio Grande do Sul regarding job generation and wages between 2000 and 2010. During the period studied, it was observed that both employment as well as wages decreased in the creative sector, a consequence of the crisis at the end of the 2000s, as well as of the growth of other segments that was more intense than those related to creativity. It is noteworthy that there is room for different creative segments to increase in participation in the productive structure of the State