Розглянуто теоретичні та методичні розробки з питань управління потенціалом підприємства на системних засадах. Уточнено сутність, визначено структуру системи управління потенціалом підприємства і наведено змістовні характеристики її елементів.Рассмотрены теоретические и методические разработки по вопросам управления потенциалом предприятия на системных началах. Уточнена сущность, определена структура системы управления потенциалом предприятия и приведены содержательные характеристики ее элементов.The theoretical and methodological developments in the management of the enterprise potential are considered on a regular basis.The content of the management system of the enterprise potential is précised. This is a holistic structured set of functions, principles, techniques, management decision-making, organizational and economic mechanisms for their implementation, the use of which provides a targeted, systematic and adequate direction of all resources (representing the total capacity) to implement the strategic objectives of the enterprise and maintenance of the necessary proportions of the development.The structure of the control system of the enterprise potential is determined. Setting management objectives of the enterprise potential; diagnostic potential of the enterprise; development directions of further development; monitoring, control and evaluation are proposed and represented.Substantial characteristics of the main methods of management functions are given. They are methods of forecasting, planning, management control, coordination and motivation.It is noted that there are management decisions methods such as algorithmic, heuristic, the construction of scenarios, modeling, expert, the formation of the objectives tree in the methods of performance management functions.It is suggested that the management system of the enterprise potential is carried out with the other elements of the system and is based on the principles of control, planning, economics, simulation, systems, dynamic targeting, progress.The basic principles of the management system of the enterprise potential:management system of the enterprise potential - a complex system of interaction of all its elements and processes;law of synergy works in the management system of the enterprise potential;elements of the enterprise have the potential to operate simultaneously and collectively, that is necessary to achieve an optimal balance and the ratio between them;performance of the management system of the enterprise potential in the first place depends on the existence of organizational and managerial capabilities of the enterprise; enterprise resource security; information and analytical framework; predictive capability of situations in time; general state of the economy and industry of the country
