Advertising literacy. Teoretical koncept and didactic application.

Abstract

This diploma thesis which is called Advertising literacy, theoretical concept and didactic application deals not only with the concepts of advertising and advertising literacy as such, but also focuses on advertising literacy more specifically for children and the possibility of developing this, very important, literacy. One part of this work deals with the function of advertising, the effects of advertising, the history of advertising and the psychology of advertising. An important part is also a section on advertising literacy and its components and possibilities for its development. In the practical part, this work presents proposals of activities, which can be used at schools´ education that will lead to the development of advertising literacy of students