The purpose of this project was to develop a live fish market through the use of new live holding gear that would also reduce fish mortality. There is a need for watermen to learn how to keep their fish product alive, as opposed to the current practice of icing fish down. Fish that are iced down will only keep for twenty-one days, as far as safe consumer food consumption is concerned. The market buyer knows this and the market price reflects this. If the watermen were able t.o develop a process in which to hold the fish alive and sell the product alive, it would create a fresher and higher value product. It would also increase the time that the waterman could hold his product, and generate a higher price at the market
