Cost-benefit analysis can be an effective method for programmatic assessment, evaluation, and validation in fraternity/sorority affairs. This article provides an overview of a model cost-effectiveness assessment strategy outlined by Kennedy, Moran, and Upcraft (2001) and a cost-benefit study of the Rochester Institute of Technology fraternity/sorority program. Special attention is given to providing credible methods for fraternity/sorority professionals to measure programs using data related to organizational efficacy and student retention and applying that data to guide public perception. Recommendations for application on other campuses are provided in an effort to improve assessment practices and aid institutions in assessing the value of fraternal organizations
