DuPaul, William

Thomas, Charlie C.

English

College of William & Mary: W&M Publish

W&M ScholarWorks Reports 11-1-1983 ROKA 83 Exhibition for Delicatessen and Drinks September 11-13, 1983 Utrecht-Holland William DuPaul Virginia Institute of Marine Science Charlie C. Thomas Virginia Institute of Marine Science Follow this and additional works at: https://scholarworks.wm.edu/reports  Part of the Aquaculture and Fisheries Commons Recommended Citation DuPaul, W., & Thomas, C. C. (1983) ROKA 83 Exhibition for Delicatessen and Drinks September 11-13, 1983 Utrecht-Holland. Marine Resource Report No. 83-12. Virginia Institute of Marine Science, College of William and Mary. http://dx.doi.org/doi:10.21220/m2-d057-6191 This Report is brought to you for free and open access by W&M ScholarWorks. It has been accepted for inclusion in Reports by an authorized administrator of W&M ScholarWorks. For more information, please contact scholarworks@wm.edu. ) ROKA 83 E' ,h' .b. . +. . : x· .... r·.1t1on,1or . ('()f<JZ g 3 -/ ;J_, 'i '"""'- '·\ ~··· ROKA 83 Exhibition for Delicatessen and Drinks September 11-13, 1983 UTRECHT - HOLLAND Report of Contacts by William DuPaul Marine Advisory Services Virginia Sea Grant Program VA Institute of Marine Science Gloucester Point, VA 23062 Phone: (804) 642-2111, Ext. 126 , Char 1 ie C. Thomas Chief, Bureau of Marketing and Extension Services Florida Department of Natural Resources Suite 905 3900 Commonwealth Blvd. Tallahassee, FL 32303 Phone: (904) 488-0163 Marine Resource Report Number 83-12 Virginia Sea Grant Marine Advisory Program Virginia Institute of Marine Science College of William and Mary Gloucester Point, Virginia 23062 l Show Format and General Comments The ROKA trade show for delicatessen and drinks (wiries, liquors, etc.) was held in Utrecht, H~lJ;rnd on September 11-13, 1983. .. : ~~,J'~y This show is relatively small when compared to other food shows but is more specialized towards the restaurants, hotel and small shop/market operator. The 1980-82 average attendance was 4700 and the 1983 attendance was expected to exceed the three year average. The USA (U.S. Department of Agriculture; FAS) stand was approximately 15 X 30 ft. and housed sectional displays for "wine, beef and seafood. The seafood was displayed in a 3 X 6' case freezer which remained open for convenient product inspection. Products selected for dispray were soft shell blue crabs, lobster tails, clam products, rock shrimp and farm raised catfish which were obtained from seafood "producers in Virgini~ and Florida. Because of the nature of the show, only products considered as "specialty items" or new products were selected for display. As part of the trade show, the U.S. Embassy and the U.S. Department of Agriculture sponsored a California wine tasting and dinner for 120 invited guests and buyers. In addition to beef, the dinner menu consisted of sauteed soft crab, clam chowder and deep-fried catfish. The response to the dinner was excellent and prompted return visits by several buyers to the USA display. Despite the strong U.S. dollar ($1 = 2.96 Guilders) the response to the seafood products and their respective prices did not appear to be major obstacle. However, if the U.S. dollar i I becomes stronger relative to foreign currency, marketing U.S. seafood may become increasingly difficult. There is no question that the Dutch are quality conscious about their seafood. ) Effort s'~Xn ··insure that only the finest quality seafood was used for the display were worthwhile. visitors were quite complimentary as to the quality and apppearance of the seafood and to the display in general. Many The seafood section was sponsored by the Gulf and South Atlantic Fisheries Development Foundation.* The Foundation funded the cost of the booth, samples, shipment and incidentals as well as the travel costs for the participants. Catfish for the U.S. Embassy/USDA dinner was supplied by Singleton Packing Company of Tampa, Florida; clam chowder and soft crabs were supplied by the Virginia Marine Products Commission, " New.port News, Virginia. *Dr. Roger Anderson, Executive Director Gulf and South Atlantic Fisheries Development Foundation Lincoln Center, Suite 571 5401 West Kennedy Blvd. Tampa, Florida 33609 -2-Products 'Exhibited - (Approx. Price - FOB) •. , .t>.;1,/']114 Soft shell blue crabs - Interest on soft crabs was very strong primarily from the restaurant and hotel sector. Clients saw soft crabs as an attractive addition to menus at a reasonable price. There ~as favorable reaction to the soft crab served at the USUA U.S. Embassy dinner from people who have never tried the item lefore. ($10-14/doz. depending on size and volume) Spiny Lobster tail (uncooked) - Moderate to strong interest from the same clients interested in soft crabs. Price was a factor in determining the lev~l of interest, but the product would have a place in the better restaurants and hotels. ($9-10/lb.) Clam strips - Medium interest, although there ,ppears tp be a place for clam strips in the fast food markets. More work is needed for thi~ ~roduct. ( $2 .03-2 .05/ lb'.), Cooked Spiny Lobster ( wh;o le) - Low int'erest' in this particular product, but ser~ed to spur discussiorr,towards lobst~r ta~ls and live north American lobster. (ca $3-3.50) -3-I~-. -II ,. ' ~: I' 4: Clam Nuggets* - Moderate interest in this new product as an appetizer item for restaurants and hotels. Clients were very impressed with the product after tas~ing prepared (deep-fried) t .--JJ}l(t.""'l'.J,""' samples. ($3.20/lb.) Farm Raised Catfish (breaded fillets) - Moderate interest in this product by fast food interests. Product was reasonably well received by guests at the U.S. Embassy dinner. There may also be interest in other forms. (i.e •. H & G, unbreaded fillets). More work is needed for this product but there appears to be good potential. (ca $3 •. 00/lb.) Rock shrimp~ Interest very strong in this product as price and quility was·attrattive. There is no reason why rock shrimp and soft crabs could not develop the base for an active export market. ·;:r· ~i~~ ~howder (cans, New England style) - Low interest in product as it is relatively unknown. Although it was well received at the U.S. Embassy dinner, interest as a market item was weak. In the same category ~as canned minced clams as most clients were either uninteres.ted or unfamiliar with the product. *Clam Nuggets are a brand name of a hard clam (~~-t£enaria) and potato product that is deep-fried. The product belongs to Terry Bros., Machipongo Seafoods Inc., Willis Wharf, Virginia 23486 and -4-C is distribtited by Southern Frozen Foods, Inc., Montezuma, Georgia 31063. Red snapper (fill~ts} - Medium interest although price was a ii ' ' -'Jt ,.,.,,. ,, ,.,, ' '.;:;_,~,,,., ' factor in det e~,min ing leve 1 of ··interest. C 1 ient s with the most interest were hotel and restaurant operators. Grouper fillets, exhibited along side the red snapper, did not attract as much interest from clients. -5-H. van der Lingen Wilwelmina Laan 23 Monnikendam (NH) 1141 ci R. M. Hurkmans Traiteur Steenstraat 22 5831 J.E. Boxmeer 08855-1881 1 Mr. Mart Stobbelaar I.S.P.C. Kalshoven - Breda 2.5 Tel. 076-877250 Peter Baltus Rijnstraat 62 1079 HJ. Amsterdam Tel. (20) 424048 P.F. Deurloo Markt 1 Tholen - Zealand ·Tel. 01660-2504 01660-2794 01660-3250 Mr. H. Schmidt, Director Zeevishandel Jan D. Schmidt B.V. Vasteland 42 3011 BM-Rotterdam Tel. 010-122769-136630 Telex 24634 J. Taal & Zn. Van Hoytema Str 98 2516 ET - Den Haag Buyer Contacts The Netherlands Mackerel, Lobster Tails (Strong Interest>:;.,. .. R:ock Shrimp, Mullet (i.Y;/''!"y . Lobster Tails, Rock Shrimp, All Clam Products, Soft Shell Crabs - Snapper Catfish, Breaded Clam Products, Soft Shell Crabs, Clam Strips, Clam Nuggets. Major supplier to hotels, markets, very strong interest in products. Clam Strips, Clam Nuggets, Soft Shell Crabs, Rock Shrimp Catfish Fillets, Lobster Tails, Breaded Shrimp, Smoked Trout Live Lobsters, Squid, Eel - live Whitefish, Oysters - live Major supplier to restaurants and hotels. Interested in all products, especially Soft Crabs, Clam Strips Clam Nuggets. Soft Shell Crabs, Clam Strips, Clam Nuggets, Lobster Tails Green, Whole Lobsters Green, All Clam Products -6-Lourens Smit Hoddf Straat 232 6 8 8 1. TS - VE LP Emile van der Vaart Frederikhendriklaan· 115A 2582 BX - De~ Haag S. Gravenhagen J. Machielsen Schoklandstraat 82 Volendam 1131 XZ G. W. van Houten Tolweg 24 2042 El landwoort 02507-14774 Vishandel Breedpad Heerenveen 05130-27112 2402 LV Alphen A/D .Rijn Rudy Van Buren Park Avenue Willemsparkweg 6 1071 HD Amsterdam Tel. 020-726206 Mr. H. J. Bakker Piccard B.V. Schumannstr 17 Maassluis H. W. Zijl & Zonen Zeevis-en Palnghandel Harngweg 22 - Spakenburg Tel. ZAAK 03499-4822 Telex 79175 Rock Shrimp, Soft Shell Crabs, Clam Products, Lobster Tails •-··:~~ .. ~··# t Spf'.l;.".,.'Sh~ll Crabs Soft Shell Crabs, Lobster Whole G~een, Lobster Tails Green, Crab Cocktail Claws, Rock Shrimp Soft Shell Crabs Soft Shell Crabs, Clam Strips, Clam Nu·ggets Clam Strips, Clam Nuggets, Shrimp (16-20 count), Lobster Tails, Red Snapperr - Whole/Fillets~ Strong: Interest in soft shell crabs. Rock Shrimp,· Lob-st:er Tai.ls, Who le Lobster ~oligo-14" total length including tentacles, 5 lb. box & 3 lb. box, wants quote on both 1/20 ft. container. Interest High! Whole Red Snapper/gutted - 5 ton wants quotes/size -7- I (' J. Thiele & Zn. B.~. Halkade F. 12-13 1976 DC Ijmuiden Mr. Kees van de Sandt E. van de Sandt B.V. P.O. Box 1027 3000 BA-Rotterdam Huize Elhorst Zijlweg 31-33 Haarlem Mr. A.L.G. Kooi Checkers South Africa Ltd. 220 Commissioner Johannisnburg South Africa Mr. J. Twilt Kreeftenpark B.V. Mennickstraat 4 2583 BR - Schevingen Fii;-,ma K. Hoe,ve Rijksvishal 1976 DC - Ijmuiden Smoked Trout, Rock Shrimp, Lobster Tails Green, Soft Shell Crabs, Red sn,pper fillets and whole, wants prices. Interest high, Squid Illex and Loligo whole and tubes; and mullet - whole Live Eels, Frozen Salmon, Frozen Shrimp Distributor Soft Shell Crabs, Smoked Trout, Lobster, Eel, Salmon Interest in all products shown.~ interest moderate, quotes requ~sted Interested in a 11 _prod.uc:t s. Smoked Trout, Salmon -8-Le Courrier Du Chef Mr. Jules van Gaalen Postbus 26, 2160 2160 AA Lisse N.L. Heereweg 333 216"1 B 1 Li: s s e N • L • Tel. 02521-19014 Telex 41439 , Soft Shell Crabs, Clam products,' Lobster Tails, Whole Lobster co-op supplying hotel & rest. Strong interest. Jan Verkerke Clam Chowder. Interest High Export Marketing Consultants Essenburgsingel 35b 3021 AP P.O. Box 867 3000 AQ Rotterdam/Holland Tel (0) 10 773631 Bank: ABN 50-14.98.710 Telex 26401 Intx. NL Binro Bachus Kaatsbaan 31 3601 EB Maarsen Tel. 03465-69999 R~s~aurant "De Waegh". Merk 18 - P~ O. Box 18 Workum - 8710AA Sante Vis - Krekels & 2N. B.V. Molenstraat 2q 5531 EC Blade! Soft Shell Crabs, Lobster Tails Soft Shell Crabs, Rock Shrimp All Clam Products, Lo~ster Tails ,,. All Lobster Products, Rock Shrimp Soft Sh~ll Crabs -9-

ROKA 83 Exhibition for Delicatessen and Drinks September 11-13, 1983 Utrecht-Holland

https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=2545&context=reports

ROKA 83 Exhibition for Delicatessen and Drinks September 11-13, 1983 Utrecht-Holland

Abstract

Similar works

Full text

Available Versions

College of William & Mary: W&M Publish