The purpose of this study was to determine what types of programs designed to stimulate students\u27 independent reading were being utilized or had been utilized in the past five years in the Commonwealth of Virginia. This descriptive study examined how such programs were selected, implemented, and evaluated plus business involvement and incentives.;The sample consisted of 102 or 77% of the 132 school divisions whose superintendents had an original and confidential survey completed and returned.;of the 367 programs, Pizza Hut\u27s accounted for 87% and SSR for 78%. A literature search or a professional journal influenced the selection of 34%. Businesses were involved in 43%. Some type of curriculum document was utilized in 50%. There were 489 incentives used. Informal evaluation was done for 86%. Only 34 programs were discontinued chiefly because of administration or teacher discontent. Programs continued mainly because they encouraged reading or children liked them