With the use of the hermeneutic analysis of academic texts and of critical theory the Internet
has been presented as a social and cultural research space in social sciences. The most important
features of global network have been characterized and such aspects have been discussed that are
studied in the framework of ethnographical and anthropological research in our institute, namely
communication process and its semiotic character, a creation of social networks, virtual groups of
self-help for stigmatized people, sharenting and activity of children and youth on the Internet
