International audienceThe causal relationship between olfactory perception and human emotions has been widely studied and accepted by various fields including, but not limited to, health, marketing, and multimedia. In this work-in-progress paper, we present an olfactive, interactive and immersive experience taking place during the World Creativity & Innovation Week in Nantes, France, in April 2022. Through this experience, we aim to observe and exploit the existing relationship between smells and emotions by measuring, in real time, participants' physiological reactions (e.g., heart rate and skin conductance) to a given olfactive stimulus. Based on the obtained signals, appropriate multimedia content, implemented in collaboration with local partners, is interactively displayed in the room with a view to further immerse the participants in their experience