Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Abstract
The topic of sustainability has taken center stage around the world and has driven the
attention and focus of a growing number of powerful voices and interests around the world.
Constantly increasing competitive and social tension forces companies to find new approaches in
business behaviour. Increasing needs force companies to support these demands sustainably.
Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every
business entity. The purpose of this paper is to determine the importance of CSR and new
marketing approaches through sustainable marketing in business activities. In order to fulfill
defined objectives of the paper were collected and used primary and secondary sources of
information, as well as the method of interview using a questionnaire (total number of respondents
was 120 agrifood entities)