Creative tourism has contributed greatly to the preservation and enhancement of
cultural and natural heritage in many places. The Alentejo region’s offer of creative tourism is associated with the unique characteristics of each territory. The main objective of this article is to characterize the creative offer of public and private organizations in the Alentejo region that are part of the CREATOUR project (to develop creative tourism destinations in small towns and rural areas) and also to describe the involvement of participants in some creative activities. Qualitative techniques and non-participant observation were used as a methodology.This research is funded with a grant from the FCT—National Funding Agency
for Science, Research and Technology, COMPETE, FEDER, Portugal 2020 under the
project—UIDB/00057/2020— CIDEHUS. Additionally, this research had the support of
CREATOUR project (with the reference 16437), which is funded by the Portuguese
Foundation for Science and Technology (FCT/MEC) through national funds and cofunded by FEDER through the Joint Activities Programme of COMPETE 2020 and the
Regional Operational Programmes of Lisbon and Algarve
