Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Abstract
Genetically modified organisms (GMOs) are handled differently in different countries.
Whereas global acreage of GMOs jumped to 134 million hectares in 2009 [Cultivation... 2010], in
many European countries opposition to GMOs is still strong, and their acreage is very small. This
situation poses a difficult situation for many companies and their corporate social responsibility [CSR]
strategies. Against this background, we conducted an online survey of 170 agribusiness firms in order
to shed some light on how companies handle the conflict between, on the one hand, the growing use
of GMOs worldwide and, on the other, the rejection of GMOs by European consumers. The empirical
results show that many agribusiness firms perceive the use of GMOs as a highly relevant management
issue that shapes their CSR strategies. All in all, agribusiness firms apply a wide spectrum of CSR
activities; furthermore, CSR is considered a top management responsibility. GMOs are of aboveaverage
relevance in firms that have been criticized for their attitudes towards and use of GMOs. The
empirical results have interesting implications for the management of CSR and legitimacy in the
agribusiness sector