Every day, many people use at least one social network (or social media)
account. This development has been boosted by the rapid growth of
technology, making both smartphones and mobile data much more accessible
and inexpensive. Therefore, the number of social networks users is
growing rapidly, accounting more than 1 billion active users worldwide.
The ease of use, as well as the ability to communicate without spatial
and temporal restrictions underpinned the rapid increase of the
popularity of social networks, as well as their wide acceptance by the
general public. This popularity influences people's opinion on many
issues, shapes consumer habits and behaviour, mood, etc. The work of
many scientists across multiple disciplines has focused on studying
social media from various perspectives, including marketing, journalism
and sociology. This paper investigates how trending information from
social media can be used to match topics of interest from cultural
database indices. Matches identified in this process are then presented
to cultural venue curators, who can then review matches, mark them as
useful or reject them, and exploit them for various tasks, and most
notably for the promotion of the venue and its content. More
specifically, we have developed an application, which collects the 10
most popular twitter trends and then matches their content with the
contents of a given cultural database. Using the results of this match,
items from the database that may be related to current issues may be
recommended to the user. As a result, these matches, after being
inspected and approved by the administrator, can be used to attract the
interest of the target audience, highlighting the correlation of current
issues with the database's items
