The intent of this thesis is to explore the role that social norms and values play in natural resource management systems and to see how communities may spread their social norms through ecological storytelling. The Maine lobster industry and Wabanaki communities in Maine are used as two examples for resource management systems. The Maine lobster fishery is known for being one of the most sustainable fisheries in the world. Their history is examined for how their environmental values and social norms influenced their behavior and what led to the establishment of their strong conservation ethic. Wabanaki groups in Maine are known for their traditional ecological knowledge and their use of storytelling to share environmental values. The groups are examined for their shared use of social norms in resource management and how their differing backgrounds and worldviews may influence those social norms and the effectiveness of them. The Maine lobster industry is found to have several key strengths and weaknesses—determining that ecological storytelling may serve as a method to enhance their community and avoid future conflict