PENGARUH E-COMMERCE, MODAL USAHA, INFORMASI AKUNTANSI, DAN KARAKTERISTIK KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA (STUDI KASUS PADA UKM CAFFE DAN RESTO PEKANBARU DI APLIKASI GOFOOD).

Abstract

This study aims to examine the effect of E-commerce, Business Capital, Accounting Information, and Characteristics of Entrepreneurship on Business Success in UKM Caffe and Restaurant Pekanbaru in the Gofood application. The data used is primary data obtained from the distribution of questionnaires (questionnaires) to the owners or leaders of SMEs cafes and restaurants in Pekanbaru City. The statistical method used in the form of multiple linear regression with SPSS 25 data processing. The results show that partially e-commerce, accounting information, and entrepreneurial characteristics affect the success of SME businesses, while business capital has no effect on the success of SMEs Caffe and Resto Pekanbaru In GoFood application. &nbsp