In this paper we investigate the existence of solution for the following
generalized Choquard equation
βΞΞ¦βu+V(x)Ο(β£uβ£)u=(β«RNββ£xβyβ£Ξ»K(y)F(u(y))βdy)K(x)f(u(x)),xβRN where Nβ₯3, Ξ»>0 is a positive parameter, V,KβC(RN,[0,β)) are nonnegative functions that may vanish at
infinity, the function fβC(R,R) is quasicritical and
F(t)=β«0tβf(s)ds. This work incorporates the reflexive and
non-reflexive cases taking into account from Orlicz-Sobolev framework. The
non-reflexive case occurs when the N-function Ξ¦~ does not verify
the Ξ2β-condition. In order to prove our main results we employ
variational methods and regularity results