Participation of employees in the making of marketing decisions in enterprises in Serbia

Abstract

Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the process of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process