As the new coronavirus (SARS-CoV-2) surged across the globe, new technical solutions have supported policy makers and health authorities to plan and modulate containment measures. The introduction of these solutions provoked a large debate which has focused on risks for privacy and data protection. In this paper we offer an analysis of the available technical approaches and provide new arguments to move beyond the ongoing discussions. In particular, we argue that the past debate missed the opportunity to highlight the societal aspects of privacy and to stimulate a broader reflection on the actions needed to serve the good of society. With this paper, as well as providing an accessible review of the technical and legal aspects of the proposed solutions, we aim to offer new stimuli to reconsider contact tracing and its role in helping countries navigate the current pandemic
