Raunch culture is a term describing the promotion of overtly sexual representations of women. This concept may provide people opportunities to engage in positive social comparisons, but also negative social comparisons. As such, this concept could also relate to the phenomenology of depression in women. In an attempt to further investigate the effects of raunch culture, this study examined relationships between raunch culture, depression, and social media use in undergraduate students. Participants (N = 199) from a moderately-sized university in the Midwest completed measures of raunch culture, depression, social comparison, and social media use via an online platform. Primary hypotheses centered around the impact of raunch culture on depressive symptoms, as well as other variables such as social comparison and social media behaviors and their involvement regarding the relationship between endorsement of raunch culture and depression. Findings suggest that students with greater depressive symptoms were more likely to be accepting of behaviors associated with raunch culture, and that this effect may be more prominent in women. Results also indicate that raunch culture may be associated with an unfolding pathway, wherein endorsement of these features is associated with more intense consumption of social media, which in turn can lead to higher rates of social comparison and ultimately affect depressive symptoms. Future research may benefit from examining raunch culture and social media involvement in the context of other important psychosocial variables
