This article investigates contemporary expressions of racism toward Roma in the context of growing populism in the UK. We focus on how and why Romaphobia becomes widespread in times of socio-political crises, especially during the 2016 referendum when the UK voted to leave the European Union. Drawing on content analysis and Multimodal Critical Discourse Analysis, we provide an in-depth account of how Roma migrants have been represented in two British newspapers during the 2016 so-called “Brexit” Referendum campaign and subsequent vote. The textual and visual analysis demonstrates how racist tropes about Roma identity and culture are embedded into populist rhetoric, often taking subtle forms of expression, yet simultaneously manage to avoid accusations of racism. We argue that the scapegoating and demonisation of Roma migrants in the media contributed to shaping negative attitudes towards Eastern European immigrants and by proxy, to the EU. This plays out in a context of rising nativism and populism where Roma communities come to embody the perceived ills of the European integration project and are regarded as a threat to the fabric of the British nation. We draw attention to the danger of these representations which condemn an already vulnerable community to further socio-economic exclusion
