Nudging, a tool for sustainable behaviour?

Abstract

This study was conducted as part of a government commission which wasgiven to the Swedish Environmental Protection Agency (Swedish EPA) in 2014.The Environmental Protection Agency mandated the International Institutefor Industrial Environmental Economics (IIIEE) at Lund University to conducta research study on nudging. The study has served and will serve as a directinput to further strategic work on sustainable consumption policies.The aim of the report is to synthesize existing knowledge about the effectsachievable with nudging on consumption and the environment, in what areasnudging according to research can have the best effect and how nudging shouldbe applied to give the best effect. The study comprised a literature review andinterviews to collect experiences of working with nudging available in somecountries

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