Rejoinder: The rhetoric and reality of yield at the destination level

Abstract

The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, ‘Yield measure for special-interest Australian inbound tourism markets’, published in Tourism Economics, Vol 13, No 3, September 2007, pp 421–440. This rejoinder is followed by a response from Larry Dwyer