In this study, factors that are considered to be determinants of organizational
innovation were sought in organizations’ vision and mission statements. Those factors
and criteria that are used to measure innovativeness of organizations have been
identified and categorized previous studies. Those criteria were translated into patterns
of expressions which can take place in organizations’ vision and mission statements.
Then, these elements were sought in vision and mission statements of 2013’s top 100
companies that were published in Fortune Magazine Turkey via content analysis
method which is one of the qualitative research methods. According to the statements, it
is assessed that, companies are focused on product and service innovations by tracking
customer demands and they are insufficient at using external sources of knowledge and
innovation in-house processe
