Predictive analytics of Churn Customers Calling Details Records using Classification by Clustering (CBC) dealing with Supervised Machine Learning Algorithms

Abstract

Telecom companies generate enormous amounts of data regularly. The telecom Decision makers that obtaining new customers is more challenging than sustaining existing ones. Furthermore, data from existing churn customers may be utilized to detect churn clients and their patterns of behavior. This research develops a model of churn prediction for the telecommunication business, which uses NB, SVM, DT, and RDF to detect churn clients. The proposed model churns customers' data using classification techniques, with the Random Forest (RDF) method performing well (95.94 % correctly categorized instances), the Decision Tree (DTs) providing classification accuracy (95.40 %), the Naïve Bayes (NB) provided classification accuracy (89.58 %), and the Support Vector Machine (SVMs) provided classification accuracy (71.08 %). The four different classification algorithms' predictions and observations are compared, with a percentage of 71 percent equality and 29 percent variation

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