Pengaruh Technology Acceptance Model Terhadap Pengambilan Keputusan Pembelian Pada Online Shop Grifabell

Abstract

These days, technology are growing very fast, The use of technology has been widelyused in various sector. For example, in the fashion sector, also using technology asa medium to promote and to market the product. And with the increasing numberof Internet users, are expected to influence people's behavior to make a purchasefrom conventional purchases to e-commerce.To realize a transaction or customerparticipation, it takes trust of each customer. In this study, the population is fromthe respondents who have ever made a purchase of shoes from Grifabell throughsocial media instagram. Data collection techniques used is through a survey using aquestionnaire, and questionnaires collected from a sample of 120 respondents whichhas been distributed through an Google Drive's online questionnaire to Grifabell'scustomers throughout Indonesia. Before the data were analyzed, the authors testedthe validity and reliability of 30 samples using SPSS software.The research method used is multiple regression analysis and simple regression, Ftest, T test and determination coefficient. From these results, it can be concludedthat the indicators of variable technology acceptance model: the perceived qualityof e-shopping and attitude have a positive effect on the variable of trust, andthe indicators from confidence's variables is experience, the quality of work, andintelligence which have a positive effect on the purchase decision variables