Perancangan Strategi Bisnis PT Karya Paduyasa Menggunakan Swot dan Quanitative Strategi Planning Matrix (Qspm)

Abstract

Strategy business planning of PT Karya Paduyasa using SWOT and Quantitative Strategy planning Matrix (QSPM). SME have the Important role For The economy of the nation, because have Highly strategic to national objectives, such as growth of Economy, Equity Poverty, democratization economy, the creation of employment, strengthening the industry, Strengthening the Economic Structure of Local, Balance between sectors and sub sectors, as well as Goals series - social targets political draft National Development. PT Karya Paduyasa is UKM in Tegal. PT Karya Paduyasa a Company That Manufactures hydrants, heavy equipment and automotive component,create and repair Agricultural machines and agricultural machine. PT Karya Paduyasa Established since April 1964, at the Beginning, Making of Textile machinery, Engineering Processing (machines vermicelli, vermicelli, noodles). PT Karya Paduyasa From 1987 make hydrants, with maintain hydrants Production And Stay develop earlier products, the Company develops Components industry heavy equipment for a review of big industries such as PT Sanwa Indonesia and PT Komatsu Indonesia. Also the company make And develops component automotive after-market network. Manager of PT Karya Paduyasa marketing say Products Highly influential Against Company is a fire hydrant with percentage of 70%. But the hydrants experienced significant reduction compared to products - other products. Paduyasa requires designing Currently Right Marketing Strategy development that increases the volume of air to review Sales hydrant And Able improve the competitiveness of its business, considering the number of Competitors. In the Research using SWOT and QSPM method