MARKETINGUL INTERN – ABORDARE ALTERNATIVĂ A RESURSELOR UMANE ÎN TURISM

Abstract

The internal marketing represents a particular approach of marketing and human resources management, too. This is a „human” marketing; it consists in an ensemble of methods, and techniques, witch, applied in an established order, will increase the enterprise’s efficiency, in the interest of both clients and employees. Internal marketing has a market to conquer: the ensemble of employees and its characteristics (experience, culture, knowledge, and skills). It has a product to sell (the organization and its image, the managers, the activities, work conditions, enterprise’s products and services) and a commercial relationship between man and organization (social purposes – the enrichment of human capital)