The luxury goods industry has undergone a significant change of paradigms during the three elapsed decades. Luxury industry is a collective term for companies selling – besides high-quality products – principally status, emotional benefit, prestige and exclusivity as well as the dream of separation from the ordinary may be traditional since the mid 1980s. Since that time, this conceptual term has shaped both the self-conception of the industry and its perception by customers. Moreover, the mid 80s had been a phase when several luxury companies were formed and repositioned. In the early 1990s, market actors became aware of the tougher competitive situation within this industry segment. This awareness marked the beginning of consolidation activities increasingly intensifying until the year 2000 when the number of transactions climaxed. (Berry 1994)
The main purpose of the research is to provide both an academic and methodical view to analyze the motivations that drive M&A in the luxury goods industry in these turbulent times. The primary purpose of this research report is to analyze the drivers and strategies adopted pre and post consolidation in the luxury goods industry along with repercussions of the same in terms of financial and strategic synergy benefits accrued.
This research investigates strategic drivers involved in mergers and acquisitions and whether the performance of the acquirer and target firm increases post its acquisition along with the impact it has on shareholder value. It also looks into the stock markets reactions pre and post transactions
