Traditional products represent an important component of the Romanian culture, of the
Romanian identity, of the national heritage. In order to succeed imposing over fakes on the
market, this product’s regime must be very well defined and regulated by the acting
legislation. While also sanctioning those who produce the so called traditional products, for
which they ask a price that is usually greater, offering – not in few cases, products which
can affect the consumers’ health through their contents of additives or other substances that
have no connection to the traditional preparation methods.
The purpose of this paper was to review the main traditional Romanian products, by
geographic area and finding the clients’ interest towards buying such products. The analysis
is realised from the point of view of a sustainable development of this sector and by areas
of provenience. In order to observe what types of traditional products are demanded on the
market a research from secondary sources has been made, by analysing the information
provided by the Ministry of Agriculture and Rural Development, in the period of 1 – 20
September, and also a direct marketing research realised in the virtual environment,
which followed the investigation of the main dimension/characteristics of the consumers
behaviour towards the traditional products that exist on the Romanian market