Implementasi Program "Morning on Panglima Sudirman Street (MPSS)" Dalam Mengembangkan Usaha Mikro Kecil Menengah (Studi Pada Dinas Koperasi, Energi Mineral, Industri Dan Perdagangan Dan Bappeda Kota Probolinggo)

Abstract

: Implementation Program “Morning on Panglima Sudirman Street (MPS2)” in Developing Micro, Small and Medium Enterprises (Studies in the Department of Cooperatives, Energy Minerals, Industry dan Commerce and Bappeda Probolinggo). The research is based by problems of UMKM in the field of marketing so need for policies to assist the development of UMKM in marketing their products. One of the policies that are made is through the Morning program on Panglima Sudirman Street (MPS2). The research method used descriptive research with qualitative approach. The results of this research showed that policy implementation MPS2 sourced from Probolinggo Mayor with the originator of that unit Bappeda. Policy models that happen to be top down and bottom up since the policy came from the superior, but also the people involved at the time of the meeting to provide input to the government. Factors supporting the implementation of the policy is effective communication MPS2 each actor, the attitude of the people who are enthusiastic and UMKM entrepreneurs who continue to create. Meanwhile the more technical inhibiting factor like place and time limited parking ordering and arrangement. The suggests from this research is that more active dissemination of the mindset that the UMKM entrepreneurs in MPS2 promotional event they are better able to develop relationships and the need for firmness between SKPD to remind each other in the inclusion of a number of stand on free food coupon