Analisis Persepsi Kinerja Para Distributor Personal Franchise, Persepsi Penjualan dan Persepsi Prestasi di Jogjakarta dan Kota Magelang

Abstract

The purpose of the research is to investigate the difference of performance, selling and achievement perception in Yogyakarta and Magelang city. In addition is to know the view of the marketing plan of Multi Level Marketing Company that involved in the 12 TOP MLM in Indonesian according to Sukses Magazines For testing the hypothesis and testing the difference between two means used t-distribution. The result of the research finds that there are not difference between performance, selling, and achievement perceptions in Yogyakarta and Magelang city. In addition, we are also find that 12 TOP Multi Level Marketing Company have the same strategy, that is give bonus or welfare for the distributor who have increasing company product until the company target. Keywords: performance, selling, achievement perception, distributor