Using heat maps from eye tracking in stimulated recall interviews

Abstract

This presentation discusses students’ interpretations of heat maps from eye tracking. Heat maps are often referred to as ‘just’ eye candy because of their appealing nature and the somewhat ‘hidden’ data. Undoubtedly, there is valuable information in these visualisations and if attention is paid when conclusions are drawn, the data is a useful complement to quantitative measures. We explore pros and cons when using heat maps in stimulated recall interviews and contrast this method to stimulated recall using videos or the use of think aloud protocols. A conclusion is that the heat map can attract attention to what actually happened and thereby evoke valuable references to thought processes, but at the same time it may draw attention to actions instead of to reasoning and thoughts because the image represents the reader’s activity (“I looked at…”).Digitala läromedel i matematik: Aspekter av betydelse för för elevers interaktion med den multimodala texte