Confirmatory Factor Analysis terhadap Construct Ketidakpastian Lingkungan Sbu: Penelitian pada Strategic Business Unit Perusahaan Industri Barang Konsumsi Terbuka di Indonesia

Abstract

Environment uncertainty must be anticipated by an SBU in order to survive and eventhrive in the industry. This research focuses on confirmatory analysis toward theconstruct of SBU's environment uncertainty. Environments of an SBU namely:competitor, substitute product, supplier, potential entrants, and customer consideredas the indicators to construct environment uncertainty of an SBU. Results of the studyshows that only 4 indicators determine the construct of SBU's environment uncertainty,with the order of (1)competitor environment, (2) substitute product environment, (3)potential entrants environment, and (4) customer environment. One hundred and twentyseven managers participated in this study.Key words: environment uncertainty, competitor environment, substitute productenvironment, potential entrants environment, supplier environment, and customerenvironment