Peranan Pemimpin Dalam Mengembangkan Budaya Organisasi (Studi Kasus Pada PT. Asuransi Jiwasraya (Persero) Malang Regional Office)

Abstract

Organizational culture is a something that must grow if there is intention to establish organizational behavior, individual behavior and organizational image that conforms to the expectation of community as the user of service and product. The research aimed to understand the description of organizational culture established by the corporate leader and the role of leader in establishing organizational culture to achieve the goal of corporate.Method of the research is qualitative. Data are obtained by interview and documentation. Data analysis involves data reduction, data presentation and conclusion remark or verification.Result of research indicates that the role of leader in establishing organizational culture is found in their communication and their stand as role modeling. Communication in corporate is very important part that must be considered by leader.because communication represents a tool for leader to implement organizational culture. As role modeling, corporate leader classified as relatively good person because every employee perceives that leader behavior is a guide that must be followed. It is suggested that employee discipline must be built well and kept persistent through monitoring and sanction if deviance shall occur