Pengaruh Persepsi Kemanfaatan, Persepsi Kemudahan Penggunaan, Persepsi Resiko Dan Persepsi Kesesuaian Terhadap Minat Menggunakan Mobile Banking (Studi Pada Nasabah Bank Rakyat Indonesia (Bri) Kantor Cabang Rembang, Jawa Tengah)

Abstract

The purpose of this study is to describe and analyze the influence customer perceptions of the interest in using m-banking. This research uses explanatory (explanation) with a quantitative approach, in which customers of Bank Rakyat Indonesia (BRI) as a population, whereas samples taken by 100 respondents were determined by specific criteria. Research results with the t test showed that the variable perception of usefulness, perceived ease of use, perceived risk and perceived compatibility separately (partial) significantly affects the interest in using mobile banking, while those with the most dominant influence is perceived compatibility because it has a beta coefficient and t greatest. F Test results also showed that the variables of perceived usefulness, perceived ease of use, perceived of risk and perceived of compatibility jointly (simultaneously) significantly affects the interest in using mobile banking. The magnitude of the effect of variable perception of usefulness, perceived ease of use, perceived of risk and perceived of compatibility against the interest in using mobile banking is equal to 50.4%, while the rest influenced by other variables that are not addressed in this study