Guidelines for the Development of Tourism for Tourists with Different Demographic Characteristics in Sichon District, Nakhon Si Thammarat Province

Abstract

The purposes of this research were to compare demographic characteristics and motivations of tourists as a push factor and a pull factor, to assess the potential of the tourism components, and to propose guidelines for the development of tourism for tourists with different demographic characteristics in Sichon District, Nakhon Si Thammarat Province. It was collected information from four hundred Thai tourists who traveled to the tourist attraction in Sichon District, Nakhon Si Thammarat Province. Then it was analyzed using statistical, descriptive, mean, standard deviation, t-Test One-Way ANOVA interpretation, and qualitative research by Non-participant observation of the five tourism components (5A). It found that the samples with different genders, ages, monthly incomes, and domiciles had different tourism behaviors, but the samples with different marital statuses do not have different tourism behaviors. The main reason for traveling to Sichon District, Nakhon Si Thammarat Province was the need for change and self-development, followed by the response to private needs. In terms of pull factors, it found that the samples focused on tourist attractions at a high level, followed by amenities, access, accommodations, and activities were at moderate to high