Pemilihan dan Pengembangan Obyek Wisata Kabupaten Kebumen Menjadi Obyek Wisata Unggulan Kabupaten Kebumen dengan Menggunakan Metode Ahp, Swot dan Qspm

Abstract

Kebumen is one of district in Central Java, which have potential object of tourism can be developed. Based on the calculation by the method of AHP, the coast of logending was chosen as a tourist attraction to be developed. This research aims to identify variable marketing mix 7p of Logeding, described SWOT, and recommend an alternative strategy to shore Logending. To determine a strategy used to develop the coast of Logending , the methods used in the research was making SWOT matrix, determine an alternative strategy, the weightings of IFAS and EFAS matrix, and formulating strategies use Quantitative Strategic Planning Matrix (QSPM). In the development of tourism kuesioner use a marketing mix 7P to determine the condition of Logending.This research defines 14 points strength and 7 points weakness, 5 points opportunities and 4 points threat that owned the coast logending, largest scores of IFAS points across with a means of playing children with points of 0,196 and points to EFAS largest is to points coast tourist attractions logending will give extra income for the people around with weights worth 0,436.The results of alternative was chosen to be proposed on local government is product development strategy with points 6,55