Institute of Communication Studies, University of the Punjab, Lahore, Pakistan
Abstract
Social media brought revolutionary changes in human communication behaviour. Social media has turned information seeking into a two-way process. The users can not only get information through social media but they can also share information. Therefore, social media changed the way users seek information and changed their communication behavior. The study aims to examine usage styles of Facebook and associated socio-psychological apprehensions. The study utilized a survey method for collection of data. The results show that unwanted contents, privacy concerns, distraction from family life, addiction to the site, frustration and hyper tension are found to be the risks associated with Facebook usage. However, no significant gender differences are noted regarding the stated concerns. Nonetheless, significant gender differences with respect to Facebook usage styles are found to exist by the previous researchers
