Bredsgaard, Christoffer

Knudsen, Morten Lai

Meinertz, Christian Greulich

Svendsen, Jesper

Thorn, Mette

Med udgangspunkt i problemformuleringen: Hvordan fremstiller InterForce samarbejdet mellem Forsvaret og erhvervslivet, og hvordan kan InterForce sammen med erhvervslivet skabe et fælles grundlag for dialog og samarbejde? har vi arbejdet med at kvalificere grundlaget for en ny kommunikationsstrategi for InterForce. Dette har vi gjort gennem en analyse af InterForces identitet og selvfremstilling samt ved at facilitere en workshop for repræsentanter fra erhvervslivet og reserven for at få deres blik på muligheder og barrierer for dialog og samarbejde. Analysen af selvfremstillingen bygger på Mie Femø Nielsens analysemodel og vi bruger Louise Phillips IFADIA-metode til analyse af empirien skabt i workshoppen. Vores konklusioner er, at InterForce kommunikerer til den del af erhvervslivet, som kender og støtter Forsvaret. Virksomhederne vil gerne i dialog med Forsvaret og have mere personlig kontakt, når det gælder ansattes deltagelse i Reserven. Vi anbefaler, at InterForce skærper den personlige og dialogiske kommunikation og bruger energi på storytellingen for at skabe forståelse for reservisternes opgaver for Forsvaret. Based on our research question: How does InterForce portray cooperation between the Armed Forces and the business community, and how can InterForce create a common basis for dialogue and cooperation with the business community? we aim to qualify the basis for a new communication strategy for InterForce. We have done this through an analysis of the identity and self-representation of InterForce as well as by facilitating a workshop for representatives from the business community and the reserve forces to get their perspective on opportunities in and barriers to dialogue and cooperation. The analysis of self-representation is based on Mie Femø Nielsen's analytical model, and Louise Phillips's IFADIA method is used to analyse the dialog in the workshop. We conclude that InterForce mainly communicates with the parts of the business community that know and support the Armed Forces. The business community would prefer dialogue-based communication with InterForce and more personal contact when it comes to employees' participation in the Reserve. We recommend that InterForce focuses on personal and dialogical communication and devotes energy to storytelling in order to create an understanding of the reservists' tasks for the Armed Forces.<br/

Reserven ind i kampen, InterForce i dialog med erhvervslivet.

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Roskilde Universitet