Carla Figueira and Aimee Fullman argue for the need to avoid distant, apocalyptic visions of climate change. Instead, they suggest telling ‘better stories’ about where we want to go and the sort of world we want to live in. They argue that cultural relations, and cultural relations organisations, can play a key role in shaping this new framing of climate change. Cultural relations is an underutilised resource in addressing the climate emergency, and cultural relations organisations have an important part to play. This essay is part of the British Council’s Climate Connection